Page 67 - HAND EMBROIDERY ARTISAN_TT

Importance of preserving cultural heritage of a • Setting up training centres and craft schools.
product 4 Government and NGO support
1 Safeguards traditional knowledge: Protects • Financial and policy support for artisans and craft
centuries-old skills passed through generations (e.g., clusters.
hand embroidery, natural dyeing).
• Inclusion in schemes like Handloom Mark, Crafts
2 Protects cultural identity: Keeps community Village, and ODOP (One District One Product).
traditions, symbols, motifs, and stories alive.
5 Integration into modern design
3 Promotes social pride: Artisans gain pride and
recognition in their craft and heritage. • Collaborations with fashion designers to blend
tradition with contemporary style.
4 Ensures sustainability: Encourages eco-friendly
and handmade practices over mass production. • Expands markets while keeping the original
technique and essence alive.
Methods of preservation
6 Cultural exhibitions and trade fairs
1 Documentation and archiving
• Participation in national and international fairs to
• Recording traditional techniques, patterns, tools, showcase traditional products.
and stories.
• Enhances visibility and appreciation of heritage
• Creating digital archives, manuals, and video crafts.
tutorials for future generations.
7 Tourism and cultural promotion
2 Geographical Indication (GI) tagging
• Promoting craft tourism where visitors can observe
• Legally protects regional products from imitation.
and learn traditional crafts.
• Ensures authentic production and recognition of • Helps generate income and maintain interest in
the origin.
heritage products.
3 Artisan training and skill transmission
• Encouraging intergenerational learning: Master
artisans training the youth.
Dual sided shawl and dual sided work

Objectives: At the end of this lesson you shall be able to
• explain dual sided shawl
• state the features of dual side shawl
• state the time and efforts used to complete the dual sided shawl
• estimate the value of dual sided shawl.
What is Dual-Sided Sozni embroidery (Duwaluth)? 3 Used on
Dual-sided Sozni means Almost exclusively on high-end Pashmina shawls or
stoles.
The embroidery is done in such a way that both sides of
the fabric look identical same motif, same color, same Especially in monochrome or muted color palettes to
stitch precision with no visible knots, thread ends, or highlight craftsmanship.
backing.
4 Motifs
It’s a completely reversible and seamless form of Intricate paisleys, chinar leaves, floral vines.
embroidery — a true test of artisan mastery.
Usually symmetrical or mirrored designs that suit the
Features of dual sided shawl double-sided style.
1 Stitching precision
Time & effort
Done entirely by hand with a very fine needle.
A fully Duwaluth Sozni shawl can take 6 months to over
The artisan must mirror each stitch one mistake and the a year to complete.
symmetry breaks. Often requires two artisans: one starts the embroidery

2 No backside and another checks or completes it for consistency.
There’s no “wrong” side both are equally beautiful. These are often heirloom or luxury pieces, highly valued
and collectible.
No loose threads or knots are visible the finish is flawless.

H & C: Hand Embroidery Artisan : (NSQF - 2024) R.T. Ex.No 1.9.52-58 57